Why sporting memory is a major cultural pillar. The history of football in Dire Dawa, Ethiopia, is inseparable from the region’s industrial and railway development. Between the 1960s and 2000, corporate clubs didn't just dominate the national league (notably Cotton Factory in the 60s); they also positioned the city as a strategic host for the 1976 AFCON. B eyond athletic performance, we are looking at a priceless intangible heritage. Thanks to the initiative of the Alliance F